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Privacy Policy

We would like to assure you that we are committed to protecting the privacy of all our users. We will ensure that the information you provide us with is kept private and confidential, and we will only use it to provide the services you request.

Online Security

By making your travel purchase on our online booking engine, you are protected by Secure Socket Layer (SSL) technology, utilized by most popular browsers. Through encryption, the personal information you enter, including your name, address and credit-card information, is converted into code that is then securely dispatched over the Internet.

Data Protection

Your personal information refers to the data obtained from you in connection with the service provided. Your privacy is important to us and we promise to respect your personal information.
Information is collected lawfully and we will do our best to ensure that your details are accurate and up-to-date.
We will use your personal information for the following reasons so that we can provide you with a first class service:

  • To confirm, update and improve customer records
  • Identify and inform you of services that may be of interest
  • Analyse and develop a relationship with you

Personal information you supply us with and the information about your use of services will only be used by Armathwaite Hall, to tell you by letter, telephone or email about services that may be of interest to you.

Information You Voluntarily Provide

When you complete a booking, sign up to our newsletter, consult with our service team, send us an email, or communicate with us in any way, you are voluntarily giving us information that we collect. That information may include either your name, physical address, email address, IP address, phone number, credit card information, as well as details including gender, location, purchase history, and other demographic information. By giving us this information, you consent to this information being collected, used, disclosed, transferred or stored by the hotel or our third-party providers as described in this privacy policy. In the interest of your privacy, we only collect, use and retain information reasonably required for our legitimate business interests, such as processing bookings and queries or providing you with marketing materials.

Cookie Usage

Cookies are small amounts of information that are sent to and are stored on your computer. They are used by Armathwaite Hall to identify you when you visit the site, and to make your use of the site more convenient for you. If you do not wish to have Cookies placed on your computer you can disable Cookies on your Internet browser.

Information We Automatically Collect

When you browse the website or make a purchase, we may automatically collect information about your visit by using cookies. This information may include your device type, browser, IP address, how you came to the website or how you interacted with the website. This information may be used to monitor or improve website performance or deliver targeted advertising. Information from the cookie alone generally will not identify you personally and we will not use this information in connection with any personally identifiable information you have provided.

Information We Share with Third Party Providers

We may share your personally identifiable information with service providers including

  • Payment processors for secure credit card payment transaction.
  • Hosting services.
  • Email service providers to send you emails pertaining to your booking. Such providers may send emails of a marketing nature if you have agreed to receive such newsletters and will track some performance indicators, such as open and click rates.
  • Advertising partners who may use email address, cookies and other tracking technologies, such as pixels and web beacons, to gather information about your activities on our website and other sites to provide you with targeted advertising based on your browsing activities and interests.
  • Our business partners, suppliers, and sub-contractors, for the performance of any contract we enter into with them. We may also share your data with analytics and search engine providers that assist us in the improvement of our website.
  • Legal authorities when we believe in good faith that we are lawfully authorised or required to do so or when necessary to do so to protect the rights and safety of Armathwaite Hall, employees and users from fraudulent, abusive, inappropriate or unlawful use of our services.
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition, or in any other situation where personally identifiable information may be disclosed or transferred as one of the business assets of Armathwaite Hall.
  • Information that is aggregated or anonymised that does not directly identify you.

How we Protect your Information

We take reasonable and appropriate measures to protect Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction, considering the risks involved in the processing and the nature of the personal information.

Our website is hosted on a secure https server and is scanned on a regular basis for security holes and known vulnerabilities to make your visit to our site as safe as possible. We implement a variety of security measures when a user makes a booking, enters, submits information to maintain the safety of your personal information.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit card information you supply is encrypted via SSL Secure Socket Layer technology. If a security breach causes an unauthorized intrusion into our system that materially affects you, then Armathwaite Hall will notify you as soon as possible and later report the action we took in response.

Access to Personally Identifiable Information

If your personally identifiable information changes or you wish your information to be removed from our records, you may update or delete it by emailing Armathwaite Hall. We will give you access to your personally identifiable information that we hold within 30 days of a request to access. You may send a request to this email address reservations@armathwaite-hall.com.  If you wish to stop receiving email newsletters, click on the unsubscribe link on any of the newsletters.

How Long Personal Data is Kept

We will retain your information for as long as required to deliver your service, agreement or resolve any issues, or until advised not to. Please note that we cannot always delete records of all historical data. For example, we are required to retain certain records for financial reporting and compliance reasons.

Third Party Websites

Any information, communications, or materials you submit to us via a social media platform is done at your own risk without any expectation of privacy. We cannot control the actions of other users of these platforms or the actions of the platforms themselves. Your interactions with those features and platforms are governed by the privacy policies of the companies that provide them.

Our website includes links to other websites, whose privacy practices may be different from ours. If you submit personally identifiable information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.

Flexible rates

Flexible rates require a valid credit or debit card number to secure the reservation at the time of booking. Cancellations or amendments must be made more than 10 days prior to arrival to avoid fees. Cancellations less than 10 days prior to arrival will be charged 100% of the total cost. All pre-payments towards any reservation are non-refundable and non-transferable.


We require pre-authorisation of your credit or debit card at check in to cover any outstanding costs during your stay, plus 15% or £50.00 per night if you have a prepaid stay.  This is to cover any extras you may want to spend in the hotel. Should your bill go over the authorisation amount, you will be asked to provide further top up authorisation or pay for additional items at the time of purchase.

Changes to Privacy Policy

We may make changes to this privacy policy, which come into effect upon updating this page. We recommend reviewing this privacy policy so you are aware of any changes that affect what you are consenting to by interacting with the website, submitting a query, making a booking or otherwise interacting with Armathwaite Hall.


Guarantee Policy

All reservations require a guarantee or deposit in lieu. Methods that are accepted as a guarantee include: credit card, deposit, a pre-approved travel agent or a pre-approved company. Guaranteed reservations are held until 10am the day after scheduled arrival.

Deposit Policy

A deposit may be used as a method of guarantee. The following are accepted deposit methods: wire transfer, bank cheque, company cheque, traveller’s cheque or cash.  Deposits are non-refundable.


Payments to Armathwaite Hall are to be made on the date(s) and in the amounts to be calculated as specified at the time of booking or outlined in contracts made.  If any services under the contract are varied prior to arrival then the payment made will reflect the latest details contained in the written details of Armathwaite Hall.
Any additional charges due to Armathwaite Hall for services provided shall be paid by the Client on presentation of an invoice.
For room reservations made using the advance purchase rate full payment will be taken at the time of booking. This payment is not refundable in the event of any amendment or cancellation made less than 14 days prior to arrival.

Cash payment is not accepted for walk in guests – a valid credit or debit card must be swiped through the chip and pin machine and adequate authorisation taken
All walk in and same day booking guests must provide photographic identification on arrival regardless of their nationality

Cancellation and “No Show” Policy

Charges will be made for cancellations  of 100% within 48 hours of arrival and 50% within 7 days of arrival.

Group Policy

For reservations requiring 5 rooms or more please contact our Sales Office at the hotel.

Room Availability

Specific rooms cannot be guaranteed.

Reserved rooms are available to the guest from 2.30pm on the arrival date.

Rooms must be vacated no later than 11.00am on the day of departure.  Additional charges will be applied to the guest account for later departures, the hotel may charge 50% of the full published rate of the room for additional use of the room until 6pm, and 100% of the full published rate if after 6pm.

Pet and Guide Dog Policy

Animals are not accepted unless assisting guests with disabilities in which case the animals are accommodated free of charge. Other dogs can be accommodated at a charge of £15.00 per dog.


In the public areas of Armathwaite Hall and some staff areas CCTV is in operation and video recordings may be made. This activity is carried out for security and service reasons for the better management of Armathwaite Hall and security for all its Clients and staff.  For further information regarding the hotel’s CCTV application should be made to the General Manager.

General Notice

Armathwaite Hall strives to ensure that the Contents of this site are accurate and reliable. However, Armathwaite Hall and its agents are not infallible, and errors and/or omissions may sometimes occur. Therefore, Armathwaite Hall disclaims any warranty of any kind, whether express or implied, as to any matter whatsoever relating to this Web site and any links thereto and there from, including, without limitation, as to the merchantability, non-infringement of intellectual property, or fitness for any particular purpose.

Armathwaite Hall does not warrant the accuracy, currency or completeness of the contents, including, without limitation, any information relating to prices or availability. Armathwaite Hall will from time to time revise the Contents and/or the products, services and resources described therein and reserves the right to make such changes without any obligation to notify past, current or prospective visitors of this Web site.

Best Rate Guarantee

It is important to us that the rates we offer directly to our guests are the best possible rates available anywhere. Make your reservation directly with Armathwaite Hall for the best rate, guaranteed. If within 24 hours of making your reservation you find a lower publicly available rate anywhere else online, we will be more than happy to match this lower rate.

Terms and Conditions

For our Best Rate Guarantee to be valid, it must satisfy all of the terms and conditions listed below:

  • Reservation must be made directly with Armathwaite Hall prior to making the claim, either via Armathwaite Hall website or directly with our reservations team.
  • The Best Rate Guarantee is applicable against bookable rates for the same length of stay, dates of reservation, room category, number of persons, currency and reservation conditions.
  • A claim must be submitted within 24 hours after making the direct reservation with Armathwaite Hall and at least 48 hours before the scheduled arrival.
  • Armathwaite Hall reservation department will investigate and inform you of our decision within 24 working* hours of having received your claim. * Claims will be processed from Monday to Friday, between 8am and 5pm
  • Armathwaite Hall’s Best Rate Guarantee does not apply to:
    -Hotel packages or travel packages bundles with flights, car hire, tours etc.
    -Discounted rates not available to the general public, e.g. negotiated rates, closed user group offers
    -Taxes, gratuities, service charges or other fees and incidental charges
  • To proceed with the claim please send us all the following information via email to reservations@armathwaite-hall.com
    -Guest name
    -Reservation Confirmation Number
    -Arrival and Departure dates
    -Website address where you found the lower rate, or details of the travel professional’s quotation
    -If possible a screen grab or print screen of where the lower rate is found

Armathwaite Hall reserves the right to modify or cancel this offer and the terms and conditions at any time in its sole discretion.

This notice was last updated on 24th May 2018.

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